“Business? Mankind was my business!”

That’s a lit’rary allusion; ol’ Marley (the ghost of ol’ Marley) says that to ol’ Scrooge, after Marley’s said how he wears the chains he forged in life, an’ Scrooge says “But you were always a good man of business, Jacob….”.

Marley goes on to say that “The common welfare was my business; charity, mercy, forbearance, and benevolence, were all my business. The dealings of my trade were but a drop of water in the comprehensive ocean of my business!”

In his My First Two Months at Linden Lab posting on the official Second Life weblog, Marley, I mean M, Linden talks about how wunnerful SL is an’ all, and I respond in the comments:

Very nice to see this level of communication with us residents! My main reservation about the post concerns how utterly business-oriented it is; I mean, sure, SL has lots of possible business uses that are really killer, but I’d like to see the CEO also appreciating and acknowledging the potential for creativity, for individual transformation, for silliness and FUN.

“2. The diversity of use cases in Second Life is mind-boggling. If you were able to read every story around the world about Second Life, you’d see a tremendous variety of use cases presented – e.g., medical research and treatment, education, marketing, customer support…and the list goes on.”

It would be good if a list like this also mentioned music, art, dance, social interactions, international friendships, discussions of important world issues between people who would never otherwise have met, creativity, imagination, and so on. To my mind that’s really where the transformative power of SL lies.

Oh and… no one should ever say “and the list goes on”. No one. Ever. Just sayin’… :)

Which is to say, the “use case” stuff that M talks about is, in my incredibly humble opinion, but a drop of water in the comprehensive ocean of the cool stuff that people do in SL, and that they are going to do.

I have no doubt that there will be amazing killer business uses of SL, that will save people lots of money and make people lots of money, and change the way that we do business, and that will be fun and good and all.

But beyond that I think that SL has the potential to change the way we live. And that’s vastly more interesting and important, and I hope M realizes it…